Ashley Peterson

Partner/Sales & Marketing

Ashley is the newest member of the team and responsible for all sales and marketing aspects of the business. She manages global wine distribution, and all marketing activity including social media and events.

Ashley spent a good deal of her childhood on her family’s vineyard, or “ranch”, riding four-wheelers with her cousins, and is honored to have come full circle as the fifth generation in the business!

Prior to coming on board, Ashley worked in various sales and marketing capacities for a tech company based in San Francisco. She specialized in big box retail, bringing new products to market in the consumer electronics space. She has a wide range of experience developing and executing marketing programs, including premium merchandising experiences, specialty training programs and consumer events.

Ashley graduated from St. Mary’s College in Moraga with a BA in Business Economics. 

Ashley Peterson
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Switchback Ridge  ~  
Post Office Box 856, Calistoga CA 94515  /  Voice Mail Only: 707-967-8987  ~  Kelly: 707-738-6187
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Design: BNDCo.

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My Account  |  Sitemap  |  Contact
Switchback Ridge
Post Office Box 856, Calistoga CA 94515
Voice Mail Only: 707-967-8987
Kelly: 707-738-6187
switchbackridge.com
All rights reserved. ©

Design: BNDCo.

retina